That means you can accept orders right away and ship them at a later date (once you’ve replenished inventory).īut this backorder option only works for out-of-stock items you’ve already sold and can ship within the next 30 days. This way, you can continue to nurture the relationship, even if the person doesn’t decide to complete this sale.Īmazon Sellers back-in-stock notificationsīack-in-stock notifications work a little differently for Amazon Sellers because you can list a product as backordered instead of setting up back-in-stock alerts. Plus, Back In Stock Notifications automatically adds the collected contact information to your email marketing lists (with an easy option for customers to unsubscribe). With this information, you can better gauge how much you need to reorder. Then, it automatically notifies them when the item is back in stock.īut the WooCommerce add-on also offers inventory insights into customer demand for these out-of-stock items. Like the Shopify plug-in, the WooCommerce competitor prompts buyers to submit their emails when they show interest in a sold-out product. They can also be personalized to match your branding.įor WooCommerce brands, a $50 add-on called “ Back In Stock Notifications” is the best way to set up back-in-stock notifications. Plus, Shopify back in stock notifications come with customizable email notification templates and work with any Shopify theme. Then, it automatically alerts prospective buyers when the item is back in stock. And once configured, the app starts collecting customer emails (or phone numbers for SMS alerts) on your sold-out product pages. Here’s how to set up back-in-stock notifications on the most common seller’s platforms: Shopify, WooCommerce, and Amazon Sellers.įor Shopify brands, the Back In Stock: Customer Alerts app is the best way to manage back-in-stock notifications. And how you go about that depends on the tool you use. How to set up back-in-stock notificationsįirst things first, before you can send back-in-stock notifications, your brand has to have the right infrastructure in place to collect the customer’s contact information. So, how can you boost your back-in-stock notifications so they consistently perform closer to that 15% conversion rate (or better)? Make sure they include all the right information. This means that most back-in-stock notifications only marginally outperform stockouts, which don’t convert at all. But the reality is 21-41% of customers will purchase a similar product from your competitor before they ever get this notification.Īs a result, back-in-stock notifications see a dismal 5-15% conversion rate. Sure, they offer your brand a hands-off way to try and win back customers. However, back-in-stock notifications are not terrifically effective. No matter how you go about back-in-stock notifications, you can use these alerts to hopefully recoup revenue lost during a stockout. Target the customer with ads for that product once it’s replenished.Send traditional back-in-stock notifications via email.Using the information gathered, the brand can either: This alert lets them know that the item is back and invites them to buy it.Īlternatively, some brands leverage browsing data and cookies instead of a contact capture form to reengage prospective buyers. Then, once it’s replenished, you’ll send an email or text (usually automated) to that prospective customer. You give them the option to enter their email or phone number, so you can notify them when the product is restocked. Here’s how it works: Say someone stumbles onto a sold-out product page on your website. This incentivizes customers to come back and complete the purchase. But you can entice those customers to come back and complete the purchase once you replenishīut how successful are these notifications for recouping revenue during stockouts? Do they convert customers? And is there a better way to sell the inventory you don’t have right now?īack-in-stock notifications let customers know that an out-of-stock product they recently showed interest in is once again in stock. After all, you can’t sell inventory that you don’t have. What are back-in-stock notifications (with examples)? And how do I set them up? Plus, a more effective alternative.ĭirect-to-consumer (DTC) brands have long relied on back-in-stock alerts to stay in touch with customers when stockouts happen.
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